Tupac had set up a company called Euphanasia to develop movie projects and help finance such community-minded projects as a center for at-risk youth, inner-city sports teams, and a toll-free number through which troubled kids could reach him. He had Yaasmyn Fula come to L.A. to run it with Molly Monjouze. Yaasmyn tried to organize Tupac’s business affairs, and Molly did his financing for an at risk youth center, the bankrolling of year round South Central sports teams, and the setting up of an 800 number that would allow kids to call him when they had a problem. He also had another company called 24/7, for his music and video work, the scripts he was writing. He also planned on doing free concerts for schools and the only way you could get in was to have at least a C average. He also wanted to start a little youth league in California, a Pop Warner League, except the rappers fund it and kids need at least a C average to play. He was also working on funding a chain of day care centers. The Euphanasia logo consisted of a black angel of death kneeling down on his knees with wings and an angel-like halo.
In 1993, Tupac recieved a letter from the parents of a dying boy who said their son, Joshua’s, last wish was to meet Tupac. Tupac flew to Maryland to meet Joshua and after his death Tupac renamed his publishing company from Ghetto Gospel Music to Joshua’s Dream.
Makaveli Records was meant to be Tupac’s own record label distributed by Deathrow Records and Makaveli The Don Killuminati: The 7 Day Theory was meant to be the first release on the label. Planned signings included Asu, Big Syke, Ghetto Stars, Nice & Smooth and the Outlawz. The following release on Makaveli Records would’ve been One Nation, two albums recorded to show people that there was no East Coast/West Coast beef. The first album would have been released by Makaveli Records and the second would have been released by New York-based Duck Down Records. The albums would’ve featured artists including Bone Thugs-N-Harmony, Boot Camp Clik, D.P.G., Greg Nice, Kokane, Melle Mel, Scarface, Scorpio, Snoop Dogg, Spice 1, the Luniz and of course Tupac himself.
The company logo is the name Makaveli with a crown on it and a sword through it. The diamond on the top of the I has seven lines coming out of it. In the Bible, Revelelation 1:16 reads, “In his right hand he held seven stars, and out of his mouth came a sharp double-edged sword. His face was like the sun shining in all its brilliance. 17, When I saw him, I fell at his feet as though dead. Then he placed his right hand on me and said: ‘Do not be afraid. I am the First and the Last. 18, I am the Living One; I was dead, and behold I am alive for ever and ever! And I hold the keys of death and Hades.’ 2:8, To the angel of the church in Smyrna write: ‘These are the words of him who is the First and the Last, who died and came to life again.’ 10, Do not be afraid of what you are about to suffer. I tell you, the devil will put some of you in prison to test you, and you will suffer persecution for ten days. Be faithful, even to the point of death, and I will give you the crown of life. 11, He who has an ear, let him hear what the Spirit says to the churches. He who overcomes will not be hurt at all by the second death. 12, To the angel of the church in Pergamum write: ‘These are the the words of him who has the sharp, double-edged sword’ 3:1, To the angel of church in Sardis write: ‘These are the words of him who holds the seven spirits of God and the seven stars. I know your deeds; you have a reputation of being alive, but you are dead.'”
Out Da Gutta Records
Out Da Gutta Records with Interscope Records released Thug Life Volume 1 and Me Against The World. Nothing happened to the company after Tupac went to prison and signed with Death Row Records.
Amaru Records was created by Afeni Shakur, Tupac’s mother after his death. They own all copyrights of Tupac’s unreleased work recorded under Deathrow/Interscope and prior this time. Amaru Records is distributed by Jive Records.
This is another music production company in affiliation with his other publishing companies and is a registered trademark of Tupac’s estate. It was founded after Tupac’s death in ’96.
Outlaw Recordz was founded by the Outlawz, Tupac’s rap group. The label gave them control of their own releases.